The FAANG team of mega cap stocks manufactured hefty returns for investors throughout 2020.

The team, whose members consist of Facebook (NASDAQ:FB), Amazon.com (NASDAQ:AMZN), Apple (NASDAQ:AAPL), Netflix (NASDAQ:NFLX) and Alphabet (NASDAQ:GOOGL) benefited greatly from the COVID-19 pandemic as men and women sheltering in position used their devices to shop, work and entertain online.

During the past 12 months alone, Facebook gained 35 %, Amazon rose 78 %, Apple was up eighty six %, Netflix discovered a 61 % boost, and Google’s parent Alphabet is actually up 32 %. As we enter 2021, investors are actually wondering if these tech titans, optimized for lockdown commerce, will provide very similar or perhaps even better upside this season.

From this group of five stocks, we are analyzing Netflix today – a high performer during the pandemic, it is today facing a distinctive competitive threat.

Stay-at-Home Appeal Diminishing?
Netflix has been one of probably the strongest equity performers of 2020. The business enterprise and the stock benefited from the stay-at-home atmosphere, spurring desire because of its streaming service. The stock surged aproximatelly 90 % from the low it hit on March 16, until mid October.

NFLX Weekly TTMNFLX Weekly TTM
Nonetheless, during the past three months, that rally has run out of steam, as the company’s main rival Disney (NYSE:DIS) gained a great deal of ground in the streaming fight.

Within a year of its launch, the DIS’s streaming service, Disney+, now has greater than eighty million paid subscribers. That’s a tremendous jump from the 57.5 million it reported in the summer quarter. That compares with Netflix’s 195 million subscribers as of September.

These successes by Disney+ came at the same time Netflix has been reporting a slowdown in the subscriber growth of its. Netflix in October found it added 2.2 million members in the third quarter on a net basis, short of its forecast in July of 2.5 million brand new subscriptions for the period.

But Disney+ is not the sole headache for Netflix. AT&T’s (NYSE:T) WarnerMedia division is within the midst of a similar restructuring as it is focused on its latest HBO Max streaming wedge. Too, Comcast’s (NASDAQ:CMCSA) NBCUniversal is realigning its entertainment businesses to give priority to its new Peacock streaming service.

Negative Cash Flows
Apart from rising competition, the thing that makes Netflix more weak among the FAANG group is the company’s small cash position. Given that the service spends a great deal to create its extraordinary shows and shoot international markets, it burns a good deal of cash each quarter.

to be able to enhance its money position, Netflix raised prices for its most popular plan during the last quarter, the second time the company has done so in as several years. The action could prove counterproductive in an environment where people are losing jobs as well as competition is heating up. In the past, Netflix price hikes have led to a slowdown in subscriber development, particularly in the more mature U.S. market.

Benchmark analyst Matthew Harrigan last week raised similar issues in his note, warning that subscriber growth could possibly slow in 2021:

Netflix’s trading correlation with various other prominent NASDAQ 100 and FAAMG names has now clearly broken down as 1) trust in its streaming exceptionalism is fading somewhat even as two) the stay-at-home trade might be “very 2020″ in spite of some concern about just how U.K. and South African virus mutations can impact Covid-19 vaccine efficacy.”

His 12-month cost target for Netflix stock is actually $412, aproximatelly 20 % below the present level of its.

Bottom Line

Netflix’s stay-at-home appeal made it both one of the greatest mega hats as well as tech stocks in 2020. But as the competition heats up, the business enterprise must show it continues to be the top streaming choice, and that it is well-positioned to protect its turf.

Investors appear to be taking a rest from Netflix stock as they delay to see if that could happen.

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